0121 314 4113 hello@grtevents.com

Our Story

It all started back in 1989 when a small mobile disco business formed which later went on to be known as Partysoundz Disco

Our business started to grow quickly, and not long afterwards we started getting requests for other event services, room theming, lighting and ausio visual so we did what any self respecting business would do, we went out and bought more equipment to be able to service our clients requests. Business continued to grow and we started to take on business in different areas including filming and pre-production but we started to notice there were times when people just didn’t hold events so we needed to find something else to support those quiet periods. Drawing on a strong grounding in computing and information technology, The IT Support Guys came into existence and started gaining a good client base.

These two ventures kept us busy for most of the year, and both businesses continued to grow. In the years that followed we continued to increase the services and equipment that we had to offer, and as the industry changed, so did we.

In 2007 we purchased our first photo booth to add to our hire stock and it soon became the must have accessary at practically every type of event. Sometimes though, people wanted something a little more formal for their event, so we also started providing mobile photo studios and awards photography. From this, Partypicz Photo Booth Hire & Event Photography was born.

The events side of our business continued to grow alongside our IT services which by then was also providing web design, hosting and domain registration services, so Rotraco Limited was formed to take care of all our business offerings. The company took its name from the names of its two founding directors Robert and Tracey with the co from the start of the word ‘company’. In 2010 we decided that there was enough business to support a separate focus for our Audio Visual services so we created the trading name West Midlands Audio Visual.

Now thirty years since it all began, we have moved into larger premises in South Birmingham with easy access to the motorway network & City Centre and taken the big decision to bring all of our services back together under one company to allow us to continue to grow. The same great people and the same great service with one new great company. GRT is the new name for our business and together, #WeAreGRT